DIGITAL MARKETING SPECIALIST, PORTUGUESE CONTENT STRATEGY

Job Description

Plan, develop, and execute comprehensive digital marketing strategies for a U.S.-based immigration law firm serving a predominantly Brazilian client base. Manage all digital communication channels including social media platforms (Instagram, LinkedIn Facebook, YouTube), paid traffic campaigns (Google Ads and Meta Ads), and institutional website. Produce and edit bilingual content in Portuguese and English, including graphics, short-form videos, reels, and written copy. Maintain and update the firm’s WordPress website, ensuring performance, security, and content accuracy. Develop monthly performance reports and analytics for social media and paid campaigns. Create visual assets, templates, and branded materials using graphic design tools. Coordinate audiovisual production including video editing, color correction, sound, and caption insertion. Support internal communication needs including corporate materials, presentations, and event content.

Minimum Requirements

* Bachelor’s degree in Visual Communications, Design and Arts (foreign equivalent acceptable

*Two (2) years of experience in digital marketing, social media management, and content creation

* Demonstrated experience managing Google Ads and Meta Ads campaigns

* Proficiency in WordPress website design, maintenance and content management

* Experience with graphic design tools (Adobe Creative Suite and Canva)

* Video editing experience (cuts, color correction, sound, captions)

* Fluency in Portuguese and English, both written and spoken, required due to the nature of client communications and bilingual content production

* Ability to work independently and manage multiple simultaneous projects